Paid Ads That Drive Local Leads

Everything You Need to Know About Paid Ads.

Not sure how Google, Facebook, or Yelp Ads work? Here’s what you need to know about running, optimizing, and scaling paid ads for your business.

What platforms do you run ads on?

We run ads on Google, Meta (Facebook and Instagram), Yelp, and other local platforms — the websites that drive the most results for local service businesses. Depending on your goals and budget, we’ll recommend the right mix and manage the entire strategy for you.

How do you decide where to run my ads?

We look at your industry, location, competition, and what platforms are performing best for businesses like yours. Then we build a custom strategy based on what will get you the most qualified leads for your budget.

Do you write the ads too?

Yes — we handle all the copywriting, creative direction, and ad setup. Our team knows how to write clear, compelling ads that speak to what your customers care about and drive them to take action.

How much should I spend on ads each month?

We’ll help you figure that out based on your goals and your market. Most of our clients spend between $2,000–$10,000+/month in ad budget. We’ll never push you to spend more than what makes sense for your business and capacity.

Will I know how the ads are performing?

Absolutely. You’ll get regular reports and dashboards showing exactly how your ads are performing — including how many calls, form fills, and leads you’re getting. We track what matters and explain it in plain language.

How fast will I see results?

Paid ads can start generating leads within days of launching. That said, we typically see the best performance after a few weeks of testing and optimization. Our goal is to get you quality leads — not just clicks.

What kind of results should I expect?

Our campaigns are built to drive calls, bookings, and real business — not just vanity metrics. We focus on getting you qualified leads at a cost that makes sense. We’ll set expectations up front and adjust as we go.

Do you handle the landing pages too?

Yes — we build dedicated landing pages that are designed to convert. Whether it’s a page for Google Ads, Meta campaigns, or a seasonal offer, we make sure every click has a clear path to action.

What makes your ad management different?

We focus on what matters most: quality leads, not just traffic. At The Local Group, we combine performance data with industry expertise to run ads that actually grow your business. And we never “set it and forget it” — we optimize constantly.

Can you run ads even if I’ve tried them before and they didn’t work?

Yes — and we hear that a lot. Many clients come to us after failed experiences with other agencies or DIY campaigns. We’ll audit what went wrong, rebuild the strategy, and focus on making paid ads profitable for your business.

Do you offer call tracking or lead tracking?

Yes — we track calls, form fills, and other lead sources so you know exactly where your business is coming from. You’ll see which channels are working and how your ad spend is translating into real results.

Smart Ads. More Leads. Faster Growth.

Smarter Targeting

Ads That Get Customers

Continuous Optimization

Stop Guessing. Start Getting Results.

How We Create Ads That Actually Work

Everything You Need to Know About Paid Ads.

More Leads. More Sales. No Wasted Spend.

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