Marketing Agency for Franchise Businesses

Franchise Marketing: Your Questions Answered

Get clarity on how our services can drive your franchise's success.

Do you work with both franchisors and franchisees?

Yes — we support both sides. Whether you're a franchisor looking to support multiple locations or a single franchisee aiming to grow locally, we build strategies tailored to your structure, goals, and territory.

Can you manage marketing across multiple locations?

Absolutely. We’re built to scale. We centralize reporting and strategy while allowing flexibility for each location’s unique needs — so you get consistency where it matters, and customization where it counts.

How do you support co-op marketing or national brand standards?

We work within your brand guidelines to ensure all creative, messaging, and ad placements align with national standards — while still being tailored to drive results locally. We’re happy to collaborate with your internal marketing team or other vendors as needed.

Can you run paid ads for multiple franchise locations?

Yes — we manage paid media campaigns across Google, Meta, and Yelp, with targeting tailored by location. Whether it's 3 stores or 300, we can scale your ad strategy and track results for each market.

Do you offer location-specific reporting?

Yes — you’ll get reporting at both the individual location and roll-up levels. That means franchisees can see how they’re doing, and franchisors get a clear view of overall performance across the brand.

Can you help us grow brand awareness and generate leads?

Definitely. Our approach balances short-term lead generation with long-term brand visibility. We run targeted campaigns that help your locations stand out in local markets — while keeping your brand strong and consistent.

How do you handle local SEO across multiple locations?

We optimize each location’s Google Business Profile, clean up local listings, and make sure each location has the visibility it needs in its own market. We also help manage and grow location-specific reviews and reputation.

What happens if some locations need more support than others?

We’re flexible. Some locations may need full support, while others just need ad management or review help. We can adjust services per location while still reporting everything under one roof.

How do you onboard new franchise locations?

We’ve built a streamlined onboarding process for franchises. Once a new location is added, we launch their campaigns, profiles, and reporting quickly so they can start seeing results fast.

What if a location already has marketing in place?

We’ll audit what’s working and what’s not, then plug in where we can add the most value. We’re happy to work alongside existing efforts or take the lead, depending on what’s needed.

Do you provide support or training for franchisees?

Yes — we provide training on review generation, local listings, and how to get the most out of their marketing. We can also help educate franchisees on what we’re doing and why, so they’re aligned and confident.

What makes The Local Group a good fit for franchises?

We understand the balance between brand consistency and local performance. At The Local Group, we’ve built our systems to scale with your franchise — giving you full visibility, strong results, and the peace of mind that every location is covered.

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Franchise Marketing: Your Questions Answered

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